Understanding The Mechanics Of SMS Text Advertising

While the concept of mobile advertising is becoming more understood, most people still have trouble understanding how SMS text advertising, the most popular form among small business owners, works. Here is a quick explanation:

1. The small business advertiser conducts other forms of marketing and promotion in which he encourages customers and potential customers to text with a special keyword. By doing this, the customer has opted into the advertiser’s mobile distribution list and, similar to an e-mail list, receive text messages from the vendor. A vendor can promote multiple keywords for different campaigns.

2. When a consumer opts in with a keyword, they receive an automatic response which has been set up by the vendor to correlate with the purpose that the keyword was set up. The vendor can even set up recurring automatic responses or different responses if someone texted a keyword in more than once.

3. The vendor can then send out bulk SMS text messages to their mobile distribution list, or just a selected portion.

Creativity is the only roadblock in how SMS text advertising can be used by an advertiser. Some strategies other advertisers have used have been to notify customers of special sales, restaurant menus or to offer coupon discounts, real estate agents can send information on selected properties, and service vendors can send appointment reminders.

SMS text messaging is used by popular TV shows for contests and voting. You could even send out a message telling your subscribers that you have a new post to your blog. Another cool option is to set up campaigns to correlate between text messaging, email messaging, and IM.

For small business owners to stay in touch with their customers and build relationships with potential customers, mobile advertising is quickly becoming one of the best solutions.

Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile phone advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).