How To Fix a Google Adword Slap
Internet Advertising March 11th, 2010Searching Google for traffic to your website is rewarding and allows you to gauge the traffic to your website. But what happens if you find you’ve been slapped? Modifying the ad and changing the landing page still won’t allow your campaign to run. The main keywords have been dinged and this could damage your brand. Traffic is still moving by using generic keywords, but you want it to move faster. What should you do? Start over?
After much frustration of spending a lot of time and money trying to revive a dead project, you’ll have to admit sooner or later that its gone. Adding additional content and article won’t help either. Its a ugly truth but one that is fixable.
Take a look at the heaviest volume to your key words. Set up your landing page at a new domain, and be choosy when selecting keywords specific and rich in connection to your domain. Adjust your website accordingly.
Consider adding additional content on your new domain won’t hurt, either. Improve your conversion by writing about six paragraphs of content and add that below your main fold landing page area. You’ll see improvements according to your quality guidelines immediately.
Additionally, install a WordPress blog on the domain too. Its easy to do and doesn’t take long. It may not improve your quality score but it will improve things overall. Since Google is impressed with anything WordPress, it may be worth the 30 minutes it takes to install it and post once in a while.
Lastly, upload your new campaign with Adwords Editor. This will boost your quality scores higher by 2-3 points as opposed to the keyword tool or a manual upload. What happens after that is unpredictable, but at least you’ll start off with a slight advantage.
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categories: Google Adwords, Slaps, Google fixes
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May 13th, 2010 at 12:50 pm
Thanks for this post. I’m positive it will help me out. Thank you again!